The world of technology has altered our lives over the years. Not only has it altered the way we do simple tasks like shopping and banking, but it has completely changed the way we communicate with family and friends. No matter what you think about it all, there's no denying that the adaptations and developments have been no less than extraordinary. With all of this in mind, it's vital for those employers running a business to keep up to date with the changing world. You must take advantage of this 'smartphone era' we find ourselves in.