Online advertising does not have to be a hit or miss situation. It is easy to get more results from online advertising by employing a little bit of strategy. Instead of advertising products to a random group of people it makes more sense to spend advertising dollars targeting specific people that have shown interest in the product. Targeting people who have already shown interest in a product or company will warrant more results than targeting advertising at people who have no memory of the product or company and have nothing to relate this advertisement to. People who have seen this product or company before will be reminded that they meant to buy it and will click on the advertisement to continue to get more information about it.