The other day I was reading in the Wall Street Journal how Yellow Page Ad companies were losing money and thus, many are consolidating and merging. Why you ask? Well, there just isn't enough business for all of them, as the internet and iPhone age has taken its toll on the sector in a big way. Yes, advertising is changing as more and more of our life goes online and you hardly have to be the editor of Advertising Age Magazine to have figured that one out. Okay, but how does an online article writing prepare quality content on the subject of advertising you wonder.